Guides are only allowed to reveal themselves to other players in a few instinces, and strict guidelines are set forward for these times when Guides do reveal themselves. First and foremost, understand that a Guide is only to reveal that they are a member of the Guide Program on their play character for one purpose: to recruit new members into the Guide Program. Even then, however, a Guide is not to reveal their Guide Name or Guide Server.If a "Guide" reveals themselves for any other purpose, such as to threaten, show superiority, or to get favors, they are either lying or violating the guidelines of being in the Guide Program, and should be reported as such through a petition.
If a Guide truly is violating these guidelines, chances are they are not wanted in the Guide Program.
On forums or message boards, Guides are allowed to post that they are a Guide on the condition they don't reveal their Guide Name or Server, and follow a number of restrictions. This is to maintain the player enjoyment and surprise behind quests and events, as well as ensuring the Guide Program continues to maintain professionalism.
In real life, a Guide may reveal that they are a member of the Guide Program at anytime as long as they maintain the professionalism that they must have in-character and refrain from giving anyone priviledged information. This includes events such as the Fan Faire. If they do reveal themselves as a Guide, they are not to supposed to reveal the names or servers of their play characters.
Why are all these strict policies in place? Above all, this is to reduce the possibility of favoritism, where a member of the Guide Program views one player in higher regard than the others and gives them special attention. Once a Guide starts showing favoritism, it compromises the integrity of the entire Program. We are representatives of SOE, and we are required to act as such in all of our actions under our Guide Persona.